DERAKHSHAN carpet gallery and services

Derakhshan is a carpet manufacturing company specializing exclusively in Gabbeh. The company exports Gabbehs and also provides carpet and Gabbeh maintenance services.

For this project, it was essential to consider a middle-class target audience and ensure that the visual identity was processed at a medium level.(medium to process)

At the same time, the brand personality needed to strike a balance؛ it shouldn’t be too sophisticated or feel too inexpensive. Likewise, it had to avoid being overly playful or too serious.

The key solution was using a lettermark. The letter "D" in English or "د" in Persian was seamlessly integrated into the logo, drawing inspiration from the roots of carpet weaving and the repetitive patterns found in Gabbeh.

Additionally, the word "Derakhshan", which means "shining" in Persian, is visually represented through the form of a radiant star. Interestingly, this shape also contributes to forming the letter "د" or "D", reinforcing the brand's identity.